Chicago Made TV + Film Marketing Toolkit
Chicago Made — an initiative led by The Department of Cultural Affairs and Special Events, and the Chicago Film Office — presents a campaign promoting the Chicago TV and Film industry. The campaign highlights how all of Chicago plays a major role, the career opportunities available and the city-wide cultural and economic impact being made.
Below are key messages, logos, social posts and more to help you or your organization promote the Chicago Made campaign.
Key Messages
Use this content to promote the campaign to your audiences. You can use combinations of these messages as you see fit in your communications.
Overview
- Chicago’s local creatives, entrepreneurs and artisans make our city the artistic and economic hub that it is. Chicago TV and Film — along with other creative industries — jump-start neighborhood growth, drive cultural identities and lead ingenuity felt worldwide. We’re here to support Chicago’s makers and dreamers by connecting them to the resources they need to get started and keep going.
Headlines
- We create here. We live here. We film here.
- We’re Chicago, on and off set.
- Chicago born. Chicago raised. Chicago TV + Film.
- Big pictures. Local crews.
- The city fuels us — and grows with us.
- Empowering creatives. Strengthening communities.
- There's a role for everyone in Chicago TV + Film.
Stats
- 50 wards wide. 20K+ jobs strong.
- ALT: 77+ neighborhoods wide. 20K+ jobs strong.
- 3rd largest movie and recording workforce in the country.
- $700M economic impact estimated in 2021.
- 51% BIPOC + women crews in accredited local productions.
Call to Actions
- See every angle of Chicago TV and Film’s massive impact at ChicagoMade.us.
- Find your role in Chicago TV and Film at ChicagoMade.us.
Logo
The Chicago Made logo is the primary visual representation of the brand. Do not recreate, modify or apply visual effects to the logos in any way. Download available versions below.
Social Media Posts
You can use this content to promote the Chicago TV and Film campaign across social. Feel free to customize this language for your fans and followers. When possible, follow and tag the City of Chicago Department of Cultural Affairs and Special Events.
Facebook: https://www.facebook.com/ChicagoDCASE
LinkedIn: https://www.linkedin.com/company/chicagodcase/
Twitter/Instagram: @ChicagoDCASE
Official hashtag: #ChicagoMade
Post #1: Overall benefits
(click on images to enlarge)
LinkedIn/Twitter
Caption:
Chicago TV + Film is fueled by — and benefits — all of Chicago. 50 wards wide. 20K+ jobs strong. See every angle of its $700M economic impact* at ChicagoMade.us.
#ChicagoMade
*Estimated in 2021.
Caption:
Chicago TV + Film is fueled by — and benefits — all of Chicago. 50 wards wide. 20K+ jobs strong. See every angle of its $700M economic impact* at ChicagoMade.us.
#ChicagoMade
*Estimated in 2021.
Caption:
Chicago TV + Film is fueled by — and benefits — all of Chicago. See the stats. ⬇️
50 wards wide.
20K+ jobs strong.
$700M economic impact (estimated in 2021).
See every angle of Chicago TV and Film’s massive impact at ChicagoMade.us.
#ChicagoMade
Post #2: Career opportunities
(click on images to enlarge)
LinkedIn/Twitter
Caption:
You don’t have to be on-screen to play a major role in Chicago TV + Film. Explore all the career opportunities at ChicagoMade.us.
#ChicagoMade
Caption:
You don’t have to be on-screen to play a major role in Chicago TV + Film. Explore all the career opportunities at ChicagoMade.us.
#ChicagoMade
Caption:
You don’t have to be on-screen to play a major role in Chicago TV + Film. ⬇️
The industry is 20K+ jobs strong — and there’s a place for you! Explore all the career opportunities at ChicagoMade.us.
#ChicagoMade
E-Blast
Subject line: Step on set of Chicago TV + Film.
Pre-header text: Learn about the industry's city-wide impact.
Body copy:
The Chicago TV and Film industry makes globally renowned work while being a cultural and economic force for local communities.
See the history, career opportunities and $700M economic impact* of the industry at ChicagoMade.us.
*Estimated in 2021.
Video
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