1. Protect the brand and visual integrity of the City of Chicago. Designs and displays should possess the integrity and character that reflect the values of the City.
2. Avoid oversaturation of the outdoor advertising market. Designs and displays respect and do not damage architectural and historical landmarks.
3. Focus on fewer, larger initiatives rather than many smaller ones. Municipal Marketing initiatives are done tastefully and in a strategically limited way to ensure it does not oversaturate City landscapes or the outdoor advertising market in any way.
4. Creativity should be a core goal. Designs and displays should provide a venue for creativity and artistic expression with a focus on cutting edge technology to ensure Chicago remains a leader in this space.
5. Be honest about the City’s goal. Develop sustainable revenue streams that allow the City to protect critical city services and taxpayer dollars. 
6. Align social interests with corporate marketers’ goals. Ensure that community interests and public awareness and safety are also being served through real-time public service messaging and emergency notifications. 

• The submission deadline for the Request for Information and Ideas “RFI” for the City of Chicago Municipal Marketing Program issued on 6/2/2017 has been extended to Monday 8/28/2017, 4pm CST.

• Clarification Questions 7/14/2017

• Request for Information and Ideas (RFI) for the City of Chicago Municipal Marketing Program and “Smart City” Innovations and Opportunities through the use of City assets as of 6/2/17. Due Date: 7/24/17 Download the RFI

• Mayor Emanuel Announces Municipal Marketing Initiatives

• City of Chicago Passes Municipal Marketing Ordinance

The submission deadline for the Request for Information and Ideas “RFI” for the City of Chicago Municipal Marketing Program issued on 6/2/2017 has been extended to Monday 8/28/2017, 4pm CST.

Request for Information and Ideas for City of Chicago Municipal Marketing Program 6/2/17 Due Date: 7/24/2017.

• Download the RFI

• Pre-Submission Conference Attendance List 6/26/17

• Clarification Questions 7/14/2017

• RFI Respondent List 8/31/2017

• RFAI – Request for Clarifications 6/15/18 

With the City’s new municipal marketing effort, the CFO will offer marketing opportunities in the City to interested firms. Defined guidelines will guarantee that they do not diminish the integrity of Chicago’s character and landscape. To ensure this, the effort will be overseen by the Municipal Marketing Committee, which is comprised of the CFO and representatives from relevant city agencies including Law, Ethics, CDOT and Fleet and Facilities Management.

To learn more about the Municipal Marketing initiative, please read the following Municipal Marketing Framework:

• Municipal Marketing Framework